# Idiography illustrated: Things you miss when averaging people

This post contains slides I made to illustrate some points about phenomena, which will remain forever out of reach, if we continue the common practice of always averaging individual data. For another post on perils of averaging, check this out, and for an overview of idiographic research with resources, see here.

(Almost the same presentation with some narration is included in this thread, in case you want more explanation.)

Here’s one more illustration of why you need the right sampling frequency for whatever it is you study – and the less you know, the denser sampling you need initially. From a paper I’m drafting:

The figure illustrates a hypothetical percentage of a person’s maximum motivation (y-axis) measured on different days (x-axis). Panels:

• A) measurement on three time points—representing conventional evaluation of baseline, post-intervention and a longer-term follow-up—shows a decreasing trend.
• B) Measurement on slightly different days shows an opposite trend.
• C) Measuring 40 time points instead of three would have accommodated both phenomena.
• D) New linear regression line (dashed) as well as the LOESS regression line (solid), with potentially important processes taking place during the circled data points.
• E) Having measured 400 time points instead, would have revealed a process of “deterministic chaos” instead. Not knowing the equation and the starting points, it would be impossible to predict accurately, but this doesn’t mean regression is helpful.

During the presentation, a question came up: How much do we need to know? Do we really care about the “real” dynamics? Personally, I mostly just want information to be useful, so I’d be happy just tinkering with trial and error. Thing is, tinkering may benefit from knowing what has already failed, and where fruitful avenues may lie. My curiosity ends, when we can help people change their behaviour in ways that fulfill the spirit of R.A. Fisher’s criterion for an empirically demonstrable phenomenon:

In relation to the test of significance, we may say that a phenomenon is experimentally demonstrable when we know how to conduct an experiment which will rarely fail to give us a statistically significant result. (Fisher 1935b/1947, p. 14; see Mayo 2018)

So, if I was a physiology researcher studying the effects of exercise, I would have changed fields (to e.g. PA promotion) when the negative effects of low activity became evident, whereas other people want to learn the exact metabolic pathways by which the thing happens. And I will quit intervention research when we figure out how to create interventions that fail to work <5% of the time.

Some people say we’re dealing with human phenomena that are so unpredictable and turbulent, that we cannot expect to do much better than we currently do. I disagree with this view, as all the methods I’ve seen used in our field so far are designed for ergodic, stable, linear systems. But there are other kinds of methods, which physicists started using when they left behind the ones that stuck with us, around maybe the 19th century. I’m very excited about learning more at the Complexity Methods for Behavioural Science summer school (here are some slides on what I presume will be among the topics).

I don’t have examples on e.g. physical activity, because nobody’s done that yet, and lack of good longitudinal within-individual data is a severe historical hindrance. But some research groups are gathering longitudinal continuous data, and one that I know of, has very long time series of machine vision data on school yard physical activity (those are systems, too, just like individuals). Plenty has already been done in the public health sphere.

Hell do I know, this might turn out to be a dead-end, like most new developments tend to be.

But I’d be happy to be convinced that it is an inferior path to our current one 😉

# Their mean doesn’t work for you

In this post, I present a property of averages I found surprising. Undoubtedly this is self-evident to statisticians and people who can think multi-variately, but personally I needed to see it to get a grasp of it. If you’re a researcher, make sure you do the single-item quiz before reading, to see how well your intuitions compare to those of others!

UPDATE: The finding regarding average intervention participants’ prevalence is published in this paper, in case you want a citable reference for it.

Ooo-oh! Don’t believe what they say is true
Ooo-oh! Their system doesn’t work for you
Ooo-oh! You can be what you want to be
Ooo-oh! You don’t have to join their f*king army

– Anti-Flag: Their System Doesn’t Work For You

In his book “The End of Average”, Todd Rose relates a curious story. In the late 1940s, the US Air Force saw a lot of planes crashing, and those crashes couldn’t be attributed to pilot error nor equipment malfunction. On one particularly bad day, 17 pilots crashed without an obvious reason. As everything from cockpits to helmets had been built to conform to the average pilot of the 1926, they brought in Lt. Gilbert Daniels to see if pilots had gotten bigger since then. Daniels measured 4063 pilots—who were preselected to not deviate from the average too much—on ten dimensions: height, chest circumference, arm length, thigh circumference, and so forth.

Before Daniels began, the general assumption was, that these pilots were mostly if not exclusively average, and Daniels’ task was to find the most accurate point estimate. But he had a more fundamental idea in mind. He defined “average” generously as person who falls within the 30% band around the middle, i.e. the median ±15%, and looked at whether each individual fulfills that criterion for all the ten bodily dimensions.

So, how big a proportion of pilots were found to be average by this metric?

Zero.

This may be surprising, until you realise that each additional dimension brings with it a new “objective”, making it less likely that someone achieves all of them. But actually, only a fourth were average on a single dimension, and already less than ten percent were average on two dimensions.

As you saw in the quiz, I wanted to figure out how big a proportion of our intervention participants could be described as “average” by Daniels’ definition, on four outcome measures. The answer?

A lousy 1.5 percent.

I’m a bit slow, so I had to do a of simulation to get a better grasp of the phenomenon (code here). First, I simulated 700 intervention participants, who were hypothetically measured on four random, uncorrelated, normally distributed variables. What I found was that 0.86 % of this sample were “average” by the same definition as before. But what if we changed the definition?

Here’s what happens:

As you can see, you’ll describe more than half of the sample only when you extend the definition of “average” to about the middle 85% percent (i.e. median ±42.5%).

But what if the variables were highly correlated? I also simulated 700 independent participants with four variables, which were correlated almost perfectly (within-individual r = 0.99) with each other. Still, only 22.9 % percent of participants were described by defining average as the middle 30% around the median. For other definitions, see the plot below.

What have we learned? First of all: When you see averages, do not go assuming that they describe individuals. If you’re designing an intervention, you don’t just want to see which determinants correlate highly with the target behaviour on average, or seem changeable in the sense that the mean on those variables is not very high to begin with in your target group (see the CIBER approach, if you’re starting from scratch and want to get a preliminary handle on the data). This, because a single individual is unlikely to have the average standing on more than, say, two of the determinants, and individuals are who you’re generally looking to target. One thing you could do, is a cluster analysis where you’d look for the determinant profile, which is best associated with e.g. hospital visits (or, attitude/intention), and try to target the changeable determinants within that.

As a corollary: If you, your child, or your relationship doesn’t seem to conform to the dimensions of an average person in your city, or a particular age group, or whatever, this is completely normal! Whenever you see yourself falling behind the average, remember that there are plenty of dimensions where you land above it.

But wait, what happened to USAF’s problem of planes crashing? Well, the air force told the plane manufacturers to fix the problem of cockpits which don’t fit any individuals. The manufacturers said it was impossible and extremely costly. But when the air force said didn’t listen to excuses, cheap and easy solutions appeared quickly. Adjustable seats—now standard equipment in cars—are an example of the new design philosophy of individual fit, where we don’t try to fit the individual to the system, but the system to the individual.

Let us conclude with Daniels’ introduction section: